Wednesday, September 24, 2008

Yazhou Zhoukan

Yazhou Zhoukan , literally as "Asia Weekly", is the only international newsweekly which has been published for over 15 years. It has a broad content which includes both economic and international news.

Background



''Yazhou Zhoukan'' has been publishing since 1987. It was originally the Chinese version of Asiaweek, but it is owned by Ming Pao Group . It has been and is now the world's only international Chinese newsweekly. It analyses and reports international current issues based on Chinese people's values and perspectives. It covers both Asian news, international news and international business news.

Highly Educated Asian Readers



''Yazhou Zhoukan'' reports news happened in the political, economic and cultural fields around the world. The readers of ''Yazhou Zhoukan'' are mainly Asians in Hong Kong, Singapore, Mainland China, Malaysia, and Taiwan. According to its research, most of its readers come from the middle class who are highly-educated and receive relatively high incomes. More than 75% are working in the managerial and financial areas.

Famous and Prestigious



In 2002, ''Yazhou Zhoukan'' was elected the most popular Chinese magazine among Asian financiers and executives. ''Yazhou Zhoukan'' also holds the "Young Chinese Entrepreneur Award" annually. Its aim is to encourage young entrepreneurs to excel in their fields in order to create a good prospect for the Asian economic climate.

The winners of the award are chosen among young Chinese entrepreneurs below 40 years old and only one winner is selected from each of the following five important Asian areas: China, Taiwan, Hong Kong, Singapore and Malaysia. The winners of the 2002 Young Chinese Entrepreneur Award are mainly CEOs or Group Managing Directors of the companies with prestigious status and the names are shown as follows:

*Mr James Ding from AsiaInfo Technologies , Inc.
*Mr Wong Wai Kay, Ricky from Qian Hu Corporation Limited
*Mr Albert Liu from TimeCom Holdings Sdn. Bhd.
*Mr Kenny Yap from Gamania Digital Entertainment Co.,Ltd.
*Mr Tan Choon Boon, Alan from CityTelecom Ltd.

''Yazhou Zhoukan'' has also received several awards from various organizations. In March 2003, its photographer Kwong Wing-keung has won the ''Focus at the Frontline 2002'' organized by the Hong Kong Press Photographers Association in the Photo Essay Category for his work "Afghan- being neglected because of her peace". Three months later, the story "Exclusive Report: Liu Xiaoqing, the Movie Star of the Mainland China, was Imprisoned" has won the ''2003 SOPA'' ''Editorial Excellence Award'' for "Excellence in Reporting" in the Chinese Language Category.

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